In today's World, the Internet has become a core part of living and accessing it has become our basic human right. It has made our life easier by providing huge benefits - right from going to a friend’s place using Maps to locating a good restaurant for dining.
The Internet has also opened up the gates to a huge number of opportunities for businesses. According to Google, 97% of consumers search for local businesses online before they make any purchase. So, it is essential for business owners to showcase their online presence, that will help them connect with their consumers easily and quickly.
What’s the wait for then? Go, introduce your business to the internet world!!
Wait…
Wondering how to get started and which tools to use? Don’t worry, the internet search giant Google has got you covered. Yes, Google has the arsenal of tools you need for building your online empire.
I have listed a few of the powerful online marketing tools to get you started. So, hold tight and read on.
1. Google My Business
This tool will help you manage how your business will appear and perform in the search engine. So you never miss out on potential customers who are searching for your business or businesses like yours online.All you need to do is, create an account and fill in all the necessary information like NAP (Name, Address, and Phone Number) details, opening hours, photos etc. After filling your details, you will get a physical postcard from Google on the address you’ve specified with a verification code.
Once verified, you can go to Google My Business dashboard and enhance your profile page. Start appearing on local search results or maps and attract your local audience.
2. G Suite
G suite, formerly known as Google Apps for Work is a package of web applications that will help you collaborate with your team seamlessly. It uses cloud technology to store data. That makes it easy to connect with your team - wherever they are. Plus, your data is secured and easily accessible on any device (PC, laptop, tablet, and mobile).G Suite comes with a bundle of tools such as:
- Gmail, Hangouts, Google+ for communication
- Google Docs for Word documents
- Google Sheets for Excel spreadsheets
- Google Slides for PowerPoint presentation
- Google Forms for conducting simple online surveys
- It also includes Jamboard - a digital interactive whiteboard
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3. Google Trends
Always wanted to explore what World is searching for? Look no further than Google Trends. Yes, this awesome tool will help you explore trends in people’s search behavior and in discovering popular search queries for various regions within Google search.
In Google Trends you can compare up to five queries/topics at a time. It uses graphs to compare the search volume of different queries over time. Furthermore, it shows you the related queries for your search and will also let you refine the result by subregion.
This tool is extremely helpful in analyzing people’s search behavior within Google Search, Google Images, Google News, Google Shopping, and YouTube. Analyze marketing performance, identify the latest trends, and recognize the top interest regions for your brand with just Google Trends.
4. Google Alerts
A simple tool that will help you monitor the web for interesting new content for search terms you care about. The tool will send you an email notification when it finds new results matching to your search term alerts.The sources of these results can be from the news, blogs, web pages, videos, books, discussions, and finance or you can just select one specific source. With Google Alerts you can also create search term alerts by region.
This free tool is very helpful in monitoring mentions of your business and in following the industry trends. That way, you never miss out on anything important and saves you a lot of time.
A free powerful online reporting tool that will help you monitor website traffic and performance. Google Analytics will open up a World of information about the website visitors which you probably never knew before, like:
With Google Analytics you know what’s working on the website and what needs to be fixed. Plus, it gives you a complete view of your website visitors for better insights to grow your business. Be sure to give it a try.
- When do your users visit?
- What pages do your users visit?
- What are your top selling products?
- How are your Google Ads campaigns performing?
- How are your active users trending over time?
With Google Analytics you know what’s working on the website and what needs to be fixed. Plus, it gives you a complete view of your website visitors for better insights to grow your business. Be sure to give it a try.
Tip: Interested in learning more about Google Analytics? Register for the free courses offered by Google on Analytics Academy. These courses will help you learn GA from scratch to the advanced level. Upon completing courses you can take up the ‘Google Analytics Individual Qualification’ (GAIQ) certification exam to demonstrate your proficiency in Analytics.
6. Google Search Console
A tool that will help improve your website performance on the Google search. The Search Console measures your site traffic performance and gives you the list of search queries that brought users to your site. It’s very helpful in optimizing content on the website to get more clicks and improve your organic position.
It also enables you to submit sitemaps and individual URL’s for Google Spiders to crawl your website - ensure Google has the fresh view of your site. You will also receive email alerts when Google finds issues on your site. Check the issues, fix them, and let the Google know about it through Search Console itself.
In short, Google Search Console lets you optimize and enhance your site with its tools and customized reports. If you are really serious about improving your organic ranking and driving more traffic to your website then, this tool is for you.
It also enables you to submit sitemaps and individual URL’s for Google Spiders to crawl your website - ensure Google has the fresh view of your site. You will also receive email alerts when Google finds issues on your site. Check the issues, fix them, and let the Google know about it through Search Console itself.
In short, Google Search Console lets you optimize and enhance your site with its tools and customized reports. If you are really serious about improving your organic ranking and driving more traffic to your website then, this tool is for you.
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7. Google Ads
An online advertising platform developed by Google that helps businesses connect with their customers. It will help you target the right audience at the right time. Use keywords, location, language, demographics, and more to target your campaigns.
Google Ads gives you complete control over the budget. You can choose how much you want to spend on each campaign or per keyword, per ad, per day, and per month. It will also allow you to customize on which devices you want to show your ads (PC, Tablet or mobile phone).
You can check how your ads are performing, the number of times your ads are shown, website visits or calls and much more within its dashboard or by downloading reports. With the Google Ads be there when someone is searching for a product/service that you offer. Attract more customers and increase your business.
Tip: New to Google Ads? Don’t worry, just sign up for the Google Ads course on Academy for Ads. It’s free and has lots of helpful resources to get you started.
8. YouTube
Did you know? Over one billion hours of video content is watched on YouTube every day. It’s the most popular platform for sharing video content. Creating and posting videos on YouTube regularly will make them available to millions and billions of users. Plus, creates a credibility for your brand and boosts your search ranking.
Another way of reaching your customers on YouTube is to start using video ads. The YouTube Advertising will allow you to reach people that matter to you. Target and show your ads just to the people who are likely to be interested in what you have to offer.
These two approaches are very much likely to grow your business. It doesn’t matter in which industry you’re - videos are for everyone. Just know your customers well and connect with them through a targeted approach. Be seen where everybody is watching.
Another way of reaching your customers on YouTube is to start using video ads. The YouTube Advertising will allow you to reach people that matter to you. Target and show your ads just to the people who are likely to be interested in what you have to offer.
These two approaches are very much likely to grow your business. It doesn’t matter in which industry you’re - videos are for everyone. Just know your customers well and connect with them through a targeted approach. Be seen where everybody is watching.
There you have - some of the most popular and powerful marketing tools from Google. Let me know what you think. Also, what are your favorites?
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